Over time, you build a rock-solid version that suits your real-life needs. Let’s say that during your web design process you find that the light yellow you use could be a little lighter, adjust it and move forward with that tone instead. A brand is a living project and you can refine your designs as you develop your business.Ĭonsider the step-by-step development of building a brand “lean style” but in reality, building a brand is an ongoing process-for big brands too.Īdjust colors and font weights as you see fit in a gradual fashion. It’s not possible to get your designs right from the beginning. There, you can either select a new color or use the color picker to pull a color from another document or photo you have open on your computer. To customize the three preset colors, go into the sidebar, open up the Colors section and click into one of the three fields. Step four: Finally, use one of the color presets that look modern, and check out the automatic brand kit section right below the logo editor to see how everything comes together. Preview and review logo within brand kit context
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